For the past couple of weeks, I have been reflecting on the topic of social media.
In the first installment on this topic I outlined a response provided to a friend whose company had received a negative review on the Yelp website - and who was therefore seeking advice regarding how to answer the negative critique. The following week presented the necessity to have a clear strategy for social media engagement. As I explained to my friend, the most important step is to take a proactive approach: to devise, plan, and implement an overall strategy for social media.
With that in mind, the next question to ponder is, “If we were to start developing and posting social media for our business, what do we say in our messaging?” The answer is three words:
Content.
Content.
Content.
The crucial focus of any effective social media strategy must include a regular output of content that is potentially useful to your readers. Merely seeking to utilize social channels for “advertising” a business will not attract - let alone sustain - a committed audience. The fundamental need is to provide content that is both relevant and useful to your readers.
Next week we will look at several ways to locate and develop relevant content for use in develop an effective content plan.