Recently while completing a course sponsored by FEMA (the Federal Emergency Management Agency), I read a section in the syllabus about setting goals. It is so simple and memorable that I decided to share it with my friends. The concept is built around the acronym “SMART”.
Here it is:
Developing a Goal Statement
Your goal statement expresses what you hope to achieve... [Effective] ...goals should be:
S = Specific - Goals should be stated in clear, concise terms that have meaning for those working on the campaign and other key stakeholders.
M = Measurable - Measurement is how you evaluate success, but make sure your numbers reflect significant achievement.
A = Attainable - A goal that makes you stretch is good. One that is completely out of reach is de-motivating.
When considering whether a goal is attainable, ask yourself: Do I have the skills and resources—or can I get them—to achieve this goal?
R = Recorded - Once you have identified your goal, write it down! It will keep you focused and is the foundation for evaluating your campaign’s success.
T = Time Bound - All goals should have a target date for completion. You should set a realistic deadline and interim benchmarks, as needed.
This material can be found online at: http://emilms.fema.gov/IS29/PIOsummary.htm
I trust this is helpful to you - and to those you lead.